Layer 01 · Execution

Squads that execute, not just chat.

Each squad is a team of pre-configured agents for a business area: Sales, Finance, Marketing, AP and Recruiting. They arrive configured for your use case — with playbook, native integrations and outcome metrics from day 1.

See catalog
73%
demands resolved by the squad
24h
from signup to first delivery
+5h
given back daily to the team
synapse.bluey · my agents 5 active
RS
R&S Squad
Screening 23 candidates · Backend Dev
LIVE −60% screening
SC
Sales Squad
142 qualified leads today
ACTIVE +180% leads
SF
Finance Squad
Reconciling 38 statements today
ACTIVE −42% cycle
SM
Marketing Squad
3 briefings in production
PAUSED
AP
AP/Procurement Squad
17 invoices processed · 5 in review
ACTIVE 70% no review
The problem with AI chatbots

Chatbot answers. Squad delivers.

ChatGPT enterprise, Copilot, agent frameworks — all put the AI on the table and say "use it". The result is your team learning to use the tool, not receiving the work done. In mid-market, this is the opposite of what the CFO needs: measurable outcome.

Chatbot gives advice. Doesn't act.

Ask about a lead, get a suggestion. Who qualifies, updates the CRM, sends the proposal and schedules the meeting? Your team. The AI became a consultant — not an employee.

No context, no playbook

Each user asks their own way. The AI answers without knowing the company process, the discount rule, the proposal template. Result: inconsistent answers, team wastes time validating.

Metric? What metric?

How many demands did the AI resolve? How much did it save? How much did it cost per agent? Chatbots have no outcome dashboard — you find out after signing the monthly check.

Anatomy of a squad

4 elements that turn agents into an operations team.

A squad is not a single agent — it's a configured team. Each Bluey squad combines area-specific playbook, native integrations with the systems the team already uses, outcome metrics on the dashboard and human governance at critical points.

Element 01

Area-specific playbook

Each squad arrives with problem-specific playbook — not blank prompt. Sales Squad knows BANT qualification, Finance Squad knows P&L and reconciliation, AP Squad knows approval sequence.

Element 02

Native integrations

Squad arrives connected to the systems your area uses — CRM, ERP, corporate email, channels. No code, no engineering team. Your squad operates where the work already happens.

Element 03

Outcome metrics

From day 1, dashboard shows how many demands the squad resolved, cost per demand and savings vs manual process. Decision to continue based on data — not faith.

Element 04

HitL Governance

Critical decisions go through humans — always. Approve proposal, close contract, hire candidate, publish campaign. Squad accelerates, human decides. Auditable trail per agent.

Catalog · 5 squads in production today

Ready squads for each area. More arriving in the Marketplace.

Each squad was built from real Brazilian mid-market processes. You turn it on, connect your systems, operate. No long POC, no framework to customize.

Sales Squad

Accelerates the journey from lead to proposal.

Qualifies leads via Data Lake, replies on WhatsApp, generates personalized proposals and keeps the CRM updated. The salesperson joins the conversation when there's a real business decision to make.

Squad flow
1Lead arrives via form, WhatsApp or referral
2Qualifies by querying +40 enriched sources (size, industry, revenue)
3Initial chat via WhatsApp identifying pain + decision criteria
4Generates proposal personalized using approved template + commercial policy
5Updates CRM and schedules meeting with human salesperson for closing
W WhatsApp H HubSpot SF Salesforce PD Pipedrive M Gmail
Typical outcome
+180%
qualified leads / month · average of 6 mid-market clients
Time to first contact
< 60s
vs. 8h average for manual processes
Finance Squad

Reconciles, organizes and accelerates closing.

Reconciles bank statements, flags discrepancies, prepares dunning and organizes the accounting close. The controller reviews and approves before anything goes to market or final book entry.

Squad flow
1Ingests statements via Open Finance + ERP entries
2Reconciles flagging discrepancies automatically
3Prepares dunning for overdue accounts with communication cadence
4Organizes monthly close with validation checklist
5Controller approves before submission to audit or disclosure
OF Open Finance T TOTVS SK Sankhya S SAP XL Excel
Typical outcome
−42%
in monthly finance cycle cost · 90 days of operation
Earlier closing
6 dias
vs. average 11-13 business days
Marketing Squad

Researches, briefs and produces drafts for review.

Maps competition, generates campaign briefs and produces first drafts of content, posts and landing pages. Your team edits, adjusts brand voice and publishes — with higher volume without expanding headcount.

Squad flow
1Receives brief (audience, goal, channel)
2Researches competition and market references
3Generates draft copy + structure applying brand voice
4Suggests visuals and references for the human designer
5Marketing team edits, refines and publishes via their tools
RD RD Station N Notion X Twitter / X in LinkedIn D Google Drive
Typical outcome
in content volume produced · same team
Time-to-publish
−60%
in average production time per piece
AP/Procurement Squad

Processes invoices and prepares approvals.

Reads invoices and validates them against active contracts. Simple cases go directly to payment; the manager only sees what has value, deadline or contractual exception discrepancies.

Squad flow
1Receives invoice via email or ERP connector
2Validates against active supplier contract
3Flags discrepancies in amount, deadline, terms
4Simple cases go to payment automatically
5Manager approves only cases with exception or discrepancy
M E-mail T TOTVS S SAP SK Sankhya B Bancos
Typical outcome
70%
of invoices resolved without human intervention
Average processing time
< 5min
vs. 2h average in manual process
R&S Squad

Agile screening, human decision.

Reads CVs, does initial screening against role criteria, runs the first conversation with candidates via chat or voice, schedules interviews with the qualified ones and delivers a ready dossier to the recruiter.

Squad flow
1Receives candidates via job portal or referral
2Initial screening against role criteria
3Initial chat with qualification questions
4Schedules interview for qualified ones in recruiter's calendar
5Recruiter decides with structured dossier per candidate
in LinkedIn G Google Calendar O Outlook W WhatsApp N Notion
Typical outcome
−60%
in screening time per role
Candidates evaluated
+3×
per role · without growing HR headcount
Squads Marketplace

More squads arriving in the catalog.

We release new verticals each quarter — always tested in production before becoming product.

Campaign Intelligence Cash Flow Forecasting Contract Review CRM Hygiene Customer Health Score Sales Coaching Support Intelligence
Deployment

In production within 24 hours. No 6-month POC.

Squad arrives ready. You connect your systems, approve the playbook, and in 1 business day your first squad is running — with metrics on the dashboard.

1

Pick the squad

In the catalog, pick the squad for the area you want to start. Each comes with documented playbook.

2

Connect your systems

OAuth into the systems your area uses (CRM, ERP, email). No code, no IT queue.

3

Approve the flows

Configure human approval points. Define what the squad can do alone and what escalates to you.

4

Squad in operation

Within 24h your squad is running. Metrics on dashboard from day 1. Decision to continue based on data.

Technical differentiators

Why a Bluey squad ≠ a squad built with a framework.

The details that separate production squads from pretty demos. Each item below is why the product exists.

Agent-to-Agent cooperation

Sales agent needs margin? Asks finance. Legal agent needs proposal? Asks sales. Each agent is a specialized brain — and knows when to call another. No silos.

+40 enriched data sources

Your squad automatically queries +40 proprietary sources — companies, market, behavior, regulatory. In milliseconds. No external APIs, no per-query cost.

Your Knowledge as context

Before answering or acting, the squad queries your company's knowledge base — policy, contracts, manuals. Answer cites the source document. No hallucination.

Multi-LLM per task

Each squad agent uses the right brain: GPT-4o Mini for light tasks, Claude Sonnet 4.5 for critical analysis. Automatic optimization of cost + precision per task type.

Outcome dashboard

Each squad has outcome metrics from day 1: demands resolved, cost per agent, ROI vs. previous process. Decision to continue with data — not faith.

Native governance

113 granular permissions, multi-tenant with isolated Branches, human approval at critical points, audit trail per agent. Privacy by design, from schema to log.

Platform integration

Squads use the other 3 Synapse layers.

What makes a Bluey squad different is the native integration with the other layers. Every squad decision is informed by the base, optimized by the router and validated by governance.

Squad queries Your Knowledge

Before answering, the squad searches your documents. Company knowledge becomes context for every decision.

Multi-LLM optimizes

Simple task → cheap model. Critical decision → top model. The router picks automatically, no thinking needed.

Governance validates

Impact decisions go through humans. Audit trail. 113 permissions. Privacy by design — from day 1.

Which squad do you want to see in operation first?

In a 45-minute demo, we configure the squad for your area, connect it to one of your systems and show real metrics — with data close to your scenario.

See plans